Discovering the new,
perfecting the existing.

The speed of technological progress is enormous. What is new today is everyday life in tomorrow's world and what was impossible yesterday is feasible today. Our drive is not only to understand media and touchpoints, but to exploit and expand their possibilities. Our goal is the digitalisation of your sales processes and the resulting opportunities for you. Based on 3D data models, we design and produce content for established media and create solutions, also for new channels such as AR and VR. Our developers go one step further in the process. On our way to perpetually improving performances, we evaluate existing technologies, combine them anew, use them differently, develop them further and create our own. This is how we perfect the familiar and research and experiment with new things. Always with the goal of making the known more efficient and the unknown possible.

History of technical innovations

  • 2004

    Video-based, interactive online special

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    The Internet only knew ISDN speed when we started to produce interactive videos for it. The jury of the Cyber Lion Prize in Cannes praised the innovative power. One of many awards that distinguish this project.

    Customer:

    MINI

  • 2005

    Virtual photo shoot 1.0

    Effekt-Etage BMW MINI CGI

    More than 6 weeks of work are invested in this virtual photographic session. The result: 1 image. Today unimaginable, revolutionary at the time. The first one on the computer generates an image of a MINI, which was officially used.

    Customer:

    MINI

  • 2005

    Depeche Mode – Precious

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    On the basis of our extraordinary CGI skills, we were asked to create the music video for the great comeback of Depeche Mode with the song, Precious. Who could just say no?

    Customer:

    EMI

  • 2006

    Photographic-realistic product configurators

    Effekt Etage Konfigurator BMW

    A digital twin for every product variation. Since 2006, our production pipeline has been providing technologically and visually sophisticated content for the on-line configurators of the BMW Group.

    Customer:

    BMW Group

  • 2008

    Virtual photo shoot 2.0

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    In only 3 months production time, 445 images of 4 MINI models in 23 variations were created at the highest visual and artistic level. This virtual photographic session lifted our efficient work processes and software solutions in the field of digital image generation to a new level.

    Customer:

    MINI

  • 2009

    Mobile real-time vehicle visualiser

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    At a time when there was no iPad, we developed an iPhone 3D Real-time Visualiser for the entire Rolls-Royce model portfolio that reflected the brand’s absolute premium claim. Later, it was also available as an iPad app and was only removed from the App Store in 2017. A retention of value time that impressively shows how far this Visualiser was ahead of its time.

    Customer:

    Rolls-Royce Motorcars

  • 2010

    Gesture control 1.0

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    With infrared cameras and semi-transparent displays, we developed a media installation which the users could control with their bodies and gestures. This was long before the first gesture controls came onto the market. The fascination of this means of handling not only captivated the audience in the Volkswagen flagship store in Hong Kong but later prepared the way for unbelievable sales figures for other devices, such as the Xbox Kinect.

    Customer:

    Volkswagen China

  • 2012

    Augmented Reality as a sales tool

    What does my roof look like with solar panels? How does the winter garden match my house? Questions that were easily answered with the Schüco AR app. When the term ‘Augmented Reality’ was still largely unknown and Google Tango, Google Core or Apple AR did not exist, our team already made this groundbreaking AR sales app a reality.

    Customer:

    Schüco

  • 2014

    Mixed Reality – Google Glass

    Effekt-Etage Audi Virtuell Reality

    We were one of the first German companies to develop an application for Google Glass. Even though the device was not able to establish itself on the market, it was an important first step towards today’s mixed reality.

    Customer:

    Audi

  • 2014

    Virtual Reality

    Effekt-Etage Audi Virtuell Reality

    As early as 2014, we produced the first VR case intended for end customers. With cardboard screens sent via a mailing, the customer could take a virtual seat in an Audi and even take a test drive. Simple compared to today’s VR applications, it was groundbreaking at the time.

    Customer:

    Audi

  • 2017

    More colourful than the reality

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    A photographic-realistic on-line visualiser that can display 16.7 million colours. Embedded in a responsive micro-site created by us, which presents the Opel Exclusive product portfolio, the user can create their vehicle in a truly personal colour tone. To do this, they can take a photograph, pick out a colour from it – such as the eye colour of their partner – and the vehicle is displayed in an impressive 4K resolution in the corresponding colour. Numerous awards not only reflect the visual quality of this work, but also show respect for the innovative handling of product communication.

    Customer:

    Opel