BMW Individual App

The modern combination of product catalogue, vehicle visualiser and lifestyle magazine.

Customer: BMW M GmbH

Task

As early as 2010, BMW Individual pioneered digital product communication with the BMW Individual App 1.0, developed by us. After more than 6 years, the task was now clearly defined: The successor.app should not only follow the enormous success of its predecessor. It should again set benchmarks in the areas of design, usability and digital communication.

BMW Individual App Effekt-Etage

Implementation

Developed for iOS and Android, BMW Individual App 3.0 combines three premium experiences in one application: a virtual, highly interactive and explorative product catalogue, a vehicle visualiser for all models and ranges, and a lifestyle magazine. All for Tablet and Smartphone.

Customers can experience the diversity of the Individual Collection and the almost limitless possibilities of BMW Individual manufacture digitally. The high-quality design of the app in conjunction with the interactive product experiences reflects the premium character of the BMW Individual vehicles.

A seamless user journey into the digital cosmos of BMW Individual is achieved by another technological highlight. Seamlessly networked, users can experience a BMW 7 Series Individual configured in the app in its original size with just one click. All configuration parameters are automatically transferred to the multiple award-winning BMW Individual Augmented Reality App from Effekt-Etage. This seamless connection of different apps is an important part of a modern customer journey.

Result

The BMW Individual App was rolled out in 6 European languages as well as Mandarin and Russian and is available worldwide.  It received overwhelming feedback from users and dealers alike. But success can also be measured in figures. High initial downloads, long – especially recurring – retention times in the app: BMW Individual again sets benchmarks in digital product communication.