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MINI John Cooper Works

A fast-paced CGI film for the fastest MINI series.

Customer: MINI

Agency: AKQA Amsterdam

Task

For the market launch of the MINI John Cooper Works, a rapid launch film had to be produced. Only the main actor, the MINI John Cooper Works, was unfortunately not available for shooting.

Implementation

The film was created completely on the computer. The main actor was the digital twin – the 3D data model – of the vehicle. Skilfully staged and animated, it moves dynamically over another virtually generated racetrack.

Result

A film that skilfully sets the product highlights in scenes and drives the pulse. It has been used successfully in showrooms and online: The digital twin enables productions that would otherwise not be possible due to product availability, for example.

  • Automotive Brand Contest 2015 Winner