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MINI Product images

Customer: MINI


For the website relaunch, MINI relied on our company’s 3D specialists for the visual relaunch of the MINI, MINI Cabrio, MINI Clubman and MINI Countryman vehicles. The aim was to create high-quality photo-realistic images of all vehicles in their various variations.

MINI Clubman


With the help of our well-established workflow and real-time compositing tools, the individual parts, based on the design data, could be created and quickly exported in various configurations and in high quality.

This resulted in over 600 high-resolution, digitally created, photo-realistic images of over 40 different vehicle variants. For the first time, all designs of the MINI vehicles for the website were created virtually in a single project without having to press the shutter button of a camera even once.


This virtual photo shoot, compared to real photos, saves considerable effort and costs. This means more images can be produced in less time. In addition, the images can be created down to the smallest detail as desired. The resulting images can be easily used in various communication channels, such as print and online.