Effekt Etage

We embrace digital transformation to unlock fresh ideas, improve processes and strengthen collaboration.

We believe in open communication.
In bold questions.
In doing.
In having the courage to try something new - even when failure is part of the journey.

What drives us? The will to create something new.
Unconventional. Relevant. Unique.

Recognized with awards - but truly honored by long-standing client relationships.

We’re proud of that. We’re grateful for it.
And we say thank you – to our clients, our partners, our team, and yes, even the universe.

Pioneering what's next. Since the beginning.

2024

The Next Era of Content

CGAI Content Creation at scale
AI-trained models in BMW fashion. AI-generated environments. Perfect product representation through the digital twin. Artworks, films, configurator. Over 450 assets for three bikes. Produced in record time.

Kunde: BMW Motorrad

The Next Era of Content

2020

Unreal: One Engine, One Data Source, All Media, All Touchpoints

Single Source of Truth.
Development of the world’s first Unreal-based layer tool for Audi’s online configurator. For the first time, the Unreal Engine was able to truly deliver all media assets from a single source - from stills and films to interactive experiences and layer-based configurator content.

Kunde: Audi Business Innovation

Unreal: One Engine, One Data Source, All Media, All Touchpoints

2019

Print-Quality. Real-Time Speed.

From real-time to print.
We used Unreal Engine and real-time ray tracing to generate photorealistic stills in ultra-high resolution Artwork - matching traditional rendering quality within a Game Engine.

Kunde: Audi

Print-Quality. Real-Time Speed.

2018

Blurring the Boundaries between Reality and Virtuality

Multi-user, wireless, hand tracking.
Create art together in VR, take it home in AR, and share it with the world via social media.
A breakthrough in immersive collaboration and Social VR experiance.

Kunde: Telekom

Blurring the Boundaries between Reality and Virtuality

2017

More Than Configuring. Designing Real Individuality.

16.7 million colour options.
The photorealistic online visualiser enables users to create any colour they like. Developed for Opel Exclusive and embedded in a responsive microsite - brought to life in razor-sharp 4K and seamlessly connected to the corresponding AR app.

Kunde: Opel

More Than Configuring. Designing Real Individuality.

2014

Google Glass

Shaping the world of tomorrow.
We were one of the first German companies to develop an application for Google Glass. Even though the device didn't take off in the market, it was a crucial stepping stone to todays mixed reality applications.

Kunde: Audi

Google Glass

2013

VR Test Drive Long Before VR Went Mainstream

Experience the product. Without the product.
As early as 2013, we created the first VR experience for end customers: a virtual Audi test drive via cardboard goggles, sent by mail directly to the customer.
Breathtaking at the time and ahead of its era.

Kunde: Audi

VR Test Drive Long Before VR Went Mainstream

2012

An AR-Sales-Tool Before AR Was a Thing

Long before AR became a buzzword – and well before Apple AR or Google Tango were released – we developed the Schüco AR app. It visualized solar panels and winter gardens directly on your home.
A look into the future – delivered early.

Kunde: Schüco

An AR-Sales-Tool Before AR Was a Thing

2010

Pioneering Gesture Control

Moving interactivity.
Before Kinect and co brought gesture control to the mainstream, we built an interactive installation for Volkswagen Hong Kong – controlled by body movement using infrared cameras and semi-transparent displays.
What felt like sci-fi then, is standard today.

Kunde: Volkswagen China

Pioneering Gesture Control

2009

A Real-Time Visualizer Ahead of it's Time

Touching Luxury.
The iPhone with revolutionary touchscreen had just been released – and we were already developing a real-time 3D configurator for the entire Rolls-Royce model portfolio. Premium in look and feel, later adapted for the iPad.
It remained in the App Store for eight years – lasting proof of how far ahead this visualizer truly was.

Kunde: Rolls-Royce Motorcars

A Real-Time Visualizer Ahead of it's Time

2008

High-Volume Virtual Photo Shoots

MINIs content revolution.
4 MINI models. 23 variants. 445 images. All produced in just 3 months.
A new benchmark for quality, speed and efficiency in artwork production.

Kunde: MINI

High-Volume Virtual Photo Shoots

2006

The First Photorealistic Car Configurator

BMW’s Digital Revolution.
We were amoung the first to develop a configurator capable of visualizing every product variation. From processing complex 3D data to delivering product stating. Our pipeline has been setting the standard ever since.

Kunde: BMW Group

The First Photorealistic Car Configurator

2005

A Visual Milestone for Music Videos

Depeche Mode 'Precious'.
In the early 1980s, Depeche Mode revolutionized the electronic and synth-pop music scene.
For their 2005 comeback, we used CGI technology to create virtual worlds beyond traditional limits – setting new standards for music videos.

Kunde: Mute Records

A Visual Milestone for Music Videos

2004

Redefining Product Photography

Virtual photo shoot based on the digital twin.
Six weeks of production for one groundbreaking image of a MINI. The first fully digitally created artwork ever used by the brand and a real leap forward in product photography.

Kunde: MINI

Redefining Product Photography

2003

Pioneering Interactive Video

Pushing the Web’s limits.
While the internet crawled at ISDN speed, we pushed it forward with interactive video.
The Cyber Lion in Cannes marked the beginning of a multi-award-winning journey.

Kunde: MINI

Pioneering Interactive Video

Awards

Let’s talk

New business

Do you have a project in mind? We are excited to hear from you and to see how we can help. Let's shape the future together.

Job openings

We are always looking for exceptional talents ready to push boundaries and redefine industries. If you're a creator at heart, join our team.