Unplug and Play. Surprising and Targeted.

Storytelling with a Twist Featuring the Ideal Model for Every Target Group.

The social clips tell unexpected stories and reveal themselves as BMW films only at the very end. Thanks to the digital twin, the ideal model is seamlessly tailored to each target group. One production, many variants. Custom-fit and highly relevant.

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Project Insides

Shootings

Cars on Set

Cars in Film

Scope of Work

Execution

Client & Partner

BMW AG

Jung von Matt/Next Alster

BigFish

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