Volkswagen
Special Edition GOAL. A 360° Campaign.
UEFA European Football Championship. Time to Celebrate.
A great reason for Volkswagen to create the Special Edition Goal and for us to create all media assets for the product family. Entirely produced digitally the content is utilized across both online and offline channels.
Hollywood in Kreuzberg, Berlin
One spot. Two superstars. And a strong finish by us: We brought the packshot of the GOAL TVC featuring the DFB team and the Minions from Despicable Me 4 to the big stage. Perfectly staged and on brand.
Project Insides
Modles
Asset Count
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Done in x weeks
Maximum Impact Across All Touchpoints
Whether XXL visuals for out-of-home, classic print ads, TVC, website content or social media. The assets were efficiently scaled and distributed across all platforms.
Scope of Work
Execution
Client & Partner
Volkswagen
DDB Germany
Universal Pictures
Illumination
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