Data protection

We appreciate your interest in our company. Data protection is of particular importance for the management of Effekt-Etage GmbH. The Effekt-Etage GmbH website can generally be used without providing any personal data. However, if a data subject wishes to make use of the special services offered by our company via our website, we may need to process your personal data. If the processing of personal data is necessary and there is no legal basis for such processing, the subject generally must consent to us processing their data.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, always takes place in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Effekt-Etage GmbH By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, data subjects will be informed of their rights by means of this data protection declaration.

Effekt-Etage GmbH has implemented numerous technical and organisational measures as the person responsible for processing in order to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, Internet-based data transmissions can have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions
The privacy policy of Effekt-Etage GmbH is based on the terminology used by the European directive and regulatory authority in the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this privacy policy, we use, among others, the following terms:

a)    Personal data
Personal data is all information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). Identifiable refers to a person who can be identified directly or indirectly, in particular through the assignment of an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of said person.

b)    Person concerned
The data subject is any identified or identifiable person, whose personal data is processed by the person responsible for the processing.

c)    Processing
Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d)    Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

e)    Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f)    Pseudonymisation
Pseudonymisation is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g)    Responsible person or the person responsible for processing
Responsible person or the person responsible for processing means the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data; Where the purposes and means of such processing are laid down by Union law or by the law of the Member States, the responsible person or the specific criteria for their appointment may be laid down in accordance with Union law or the law of the Member States.

h)    Contract processors
Contract processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the responsible person.

i)    Recipient
The recipient is a person, public authority, agency or other body to which personal data is disclosed, whether or not it is a third party. However, authorities which may be entitled to receive personal data under Union law or the law of the Member States within the framework of a particular investigation mandate shall not be regarded as recipients.

j)    Third parties
Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k)    Consent
Consent by the data subject is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the responsible person for processing
The responsible person  within the meaning of the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions of a data protection character is:

Effekt-Etage GmbH
Leuschnerdamm 13
10999 Berlin
Deutschland

Phone: 49 (0)30 616 558 30
Email: hallo-berlin@effekt-etage.de
Website: www.effekt-etage.de

3. Name and address of the Data Protection Officer
The data protection officer of the responsible person for processing is:

Björn Kowalski
Effekt-Etage GmbH
Leuschnerdamm 13
10999 Berlin
Deutschland

Phone: 49 (0)30 616 558 30
Email: hallo-berlin@effekt-etage.de
Website: www.effekt-etage.de

Any person concerned can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies
The Internet pages of Effekt-Etage GmbH use cookies. Cookies are text files that are filed and stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows websites and servers that have been visited to distinguish the individual’s browser from other Internet browsers that contain other cookies. A particular web browser can be recognised and identified by the unique cookie ID.

By using cookies Effekt-Etage GmbH can provide users of this website with more user-friendly services, which would not be possible without setting cookies.

By means of a cookie, the information and offers on our website can be optimised for the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because the website and the cookie stored on the user’s computer system remembers the information. Another example is the cookie of a shopping basket in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket using a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting using the Internet browser used and thus permanently prevent cookies from being used. Furthermore, cookies that have already been set can be deleted at any time using an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies on the Internet browser used, not all functions of our Internet site may be fully usable.

5. Collection of general data and information
The website of Effekt-Etage GmbH collects a series of general data and information every time a person or an automated system accesses the website. This general data and information is stored in the log files of the server. We may record (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrer), (4) the sub-pages which are accessed via an accessing system on our website, (5) the date and time the website was accessed, (6) an Internet Protocol address (IP address), (7) the Internet service providers of the accessing system, and (8) other similar data and information used for security purposes in the event of attacks on our IT systems.

When using this general data and information Effekt-Etage GmbH does not draw any conclusions about the person concerned. Rather, this information is required to (1) correctly deliver the contents of our website, (2) optimise the contents of our website and the advertising for it, (3) ensure the permanent functionality of our IT systems and the technology on our website, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber-attack. These anonymously collected data and information are therefore evaluated statistically by Effekt-Etage GmbH on the one hand and also with the aim of increasing data protection and data security in our company in order ultimately to ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files is stored separately from all personal data provided by a person concerned.

6. Subscription to our newsletter
On the Effekt-Etage GmbH website, users are given the opportunity to subscribe to our company’s newsletter. The personal data transmitted to the responsible person for processing when the newsletter is ordered results from the input form used for this purpose.

Effekt-Etage GmbH informs its customers and business partners at regular intervals by means of a newsletter about offers and topics of the company. Our company newsletter can only be received by the person concerned if (1) the person concerned has a valid e-mail address and (2) the person concerned registers to receive the newsletter. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by an affected person for the first time for newsletter mailing using the double-opt-in procedure. This confirmation e-mail serves to check whether the owner of the e-mail address has authorised the receipt of the newsletter as the person concerned.

When registering for the newsletter, we also store the IP address of the computer system used by the person concerned at the time of registration assigned by the Internet Service Provider (ISP) as well as the date and time of registration. The collection of this data is necessary in order to trace the (possible) misuse of a data subject’s e-mail address at a later point in time and therefore serves the legal protection of the responsible person.

The personal data collected in the context of registering for the newsletter will be used exclusively to send our newsletter. In addition, subscribers to the newsletter may be notified by email, if this is necessary for the operation of the newsletter service or registration, as might be the case in the event of changes to the newsletter or technical changes. The personal data collected in the context of the newsletter service will not be passed on to third parties (note 6a). Subscription to our newsletter may be terminated by the person concerned at any time. The consent to the storage of personal data, which the person concerned has given us for the newsletter dispatch, can be revoked at any time. You will find a corresponding link in every newsletter for the purpose of revoking your consent. It is also possible at any time to unsubscribe directly from the newsletter on the website of the responsible person or to inform the responsible person in any other way.

6a. Data protection provisions regarding the use and application of MailChimp
The responsible person has integrated components from MailChimp into this website.

The newsletter is sent via “MailChimp”, a newsletter distribution platform of the US provider Rocket Science Group // 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA. The current data protection regulations of MailChimp are available at: https://mailchimp.com/legal/privacy/ .

The Rocket Science Group (MailChimp) is certified under the Privacy Shield Agreement. In accordance with the agreement, this guarantees that the European data protection level is observed: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active

This shipping service provider is provided on the basis of a justified interest in accordance with. Art. 6 para. 1 lit. f GDPR and an Order Processing Agreement in accordance with. Art. 28 para. 3 p. 1 GDPR.

The shipping service provider can use recipient data by means of pseudonymization to improve its own service. As a rule, this includes: technical optimisation of dispatch, presentation of newsletters and collection of statistics. A direct letter from the shipping service provider or even passing on of data to unauthorised third parties does not take place.

The following data is transmitted via a web beacon, a pixel-sized file that is loaded when the newsletter is opened: technical data, such as browser information, information about your system, your IP address, time of data retrieval.

The purpose of data retrieval is to technically improve the service using:
–    Target groups
–    Reading behaviour
–    Retrieval location (via IP adress)
–    Acess times
–    Newsletter has been opened
–    Which links are clicked

Exclusive revocation of the performance measurement is not possible, as this is a linked system. However, you can cancel or revoke the entire newsletter subscription at any time.

7. Newsletter tracking
The newsletters of Effekt-Etage GmbH contain so-called web beacons. A web beacon is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded web beacon, Effekt-Etage GmbH can detect whether and when an email was opened by the person in question and which links in the email were accessed by the person in question.

Such personal data collected via the web beacons contained in the newsletters are stored and evaluated by the responsible person in order to optimise the dispatch of the newsletter and to better adapt the content of future newsletters to the interests of the person concerned. The data will not be disclosed to third parties. Persons concerned are entitled at any time to revoke the respective separate declaration of consent given via the double opt-in procedure. After revocation, this personal data will be deleted by the responsible person. A cancellation of the receipt of the newsletter is  automatically interpreted by Effekt-Etage GmbH as revocation.

8. Routine deletion and blocking of personal data
The responsible person shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the responsible person is subject to.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with legal requirements.

9. Rights of the data subject
a)   Right to rectification
Every data subject shall have the right granted by the European legislator of directives and regulations to require the responsible person to confirm whether personal data concerning him/her are being processed. If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the responsible person.

b)   Right to information
Any person concerned by the processing of personal data shall have the right granted by the European legislator of directives and regulations to obtain, at any time and free of charge, information from the person responsible concerning the personal data relating to him/her stored and a copy of that information. Furthermore, the European regulator has granted the data subject the following information:
–    the purposes of processing
–    the categories of personal data concerned
–    the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular recipients in third countries or international organisations;
–    where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
–    the existence of a right to rectification or erasure of the personal data concerning them or of a restriction of the processing by the person responsible or of a right to object to such processing;
–    the existence of the right to lodge a complaint with a supervisory authority
–    where the personal data is not collected from the data subject, any available information as to their source
–    the existence of automated decision-making, including profiling, in accordance with Article 22 Paragraph1 and 4, GDPR and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the data subject.

Furthermore, the data subject has a right of access to information as to whether personal data has been transferred to a third party or to an international organisation. If this is the case, the data subject, in addition, has the right to obtain information about the appropriate guarantees in connection with the transfer.

If a data subject wishes to avail themselves of this right of access, he or she may, at any time, contact any employee of the controller.

c)    Right to correction
Any person subject to the processing of personal data shall have the right granted by the European legislator of directives and regulations to request the immediate correction of inaccurate personal data concerning him/her. Furthermore, taking into account the purposes of the processing, the data subject has the right to request the completion of incomplete personal data, including by means of a supplementary declaration.

If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the responsible person.

d)    Right to deletion (Right to be forgotten)
responsible person the erasure of personal data concerning him or her without undue delay, and the responsible person shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:
–    The personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed.
–    The data subject withdraws his/her consent to the processing pursuant to Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR and there is no other legal basis for processing.
–    Pursuant to Art. 21 para. 1 GDPR, and there are no overriding legitimate grounds for processing, or the data subject is entitled to submit an objection pursuant to Article 21 para. 2 GDPR objecting to the processing.
–    The personal data has been unlawfully processed.
–    The personal data must be erased for compliance with a legal obligation under European Union or Member State law to which the responsible person is subject.
–    The personal data has been collected in relation to services offered by the information Society according to Art. 8 Para. 1 GDPR.

If one of the above reasons is correct and an affected person wishes to initiate the deletion of personal data stored at Effekt-Etage GmbH, they may at any time contact an employee of the responsible person. The employee of Effekt-Etage GmbH will arrange for the request for deletion to be complied with immediately.

If the personal data has been made public by us and our company is responsible pursuant to Art. 17 Para. 1 GDPR for the deletion of personal data, then Effekt-Etage GmbH will take appropriate measures, taking into account available technology and implementation costs, including technical means, to inform other responsible persons processing the published personal data that the data subject has requested from these other responsible persons the deletion of all links to such personal data or of copies or replications of such personal data, unless the processing is necessary. The employee of Effekt-Etage GmbH will arrange what is necessary in individual cases.

e)    Right to limitation of processing
Each data subject shall have the right granted by the European legislator to ask that the responsible person restricts processing where one of the following applies:
–    The accuracy of the personal data is contested by the data subject, for a period enabling the responsible person to verify the accuracy of the personal data.
–    The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
–    The responsible person no longer needs the personal data for the purposes of the processing, but they are required to by the data subject for the establishment, exercise or defence of legal claims.
–    The data subject has objected to the processing pursuant to Art. 21 para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh those of the person concerned.

If one of the above reasons is correct and an affected person wishes to initiate the deletion of personal data stored at Effekt-Etage GmbH, they may at any time contact an employee of the responsible person. The employee of Effekt-Etage GmbH will arrange for the processing to be restricted.

f)    Right to data transferability
Any data subject shall have the right granted by the European legislator to receive personal data relating to him/her provided by the data subject to a responsible person in a structured, current and machine-readable format. They also have the right to transmit this data to another data controller without obstruction by the data controller to whom the personal data have been provided, provided that the processing is based on the consent provided for in Art. 6 para. 1 letter a GDPR or Art. 9 para. 2 letter a GDPR or on a contract in accordance with Art. 6 para. 1 letter b GDPR and processing is carried out by means of automated procedures, except where processing is necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the controller.

Furthermore, in exercising their right to data transferability pursuant to Art. 20 Paragraph 1 GDPR, the right to require that the personal data is transmitted directly from one responsible person to another responsible person, as far as technically feasible and provided that this does not affect the rights and freedoms of others.

To assert the right to data transferability, the person concerned can contact an employee of Effekt-Etage GmbH at any time.

g)    Right of objection
Any person subject to the processing of personal data shall at all times have the right granted by the European legislator for reasons arising from his or her particular situation to oppose the processing of personal data relating to him or her which, pursuant to Article 6 Paragraph 1 letter e or f GDPR of this Directive may be refused at any time . This also applies to profiling based on these provisions.

Effekt-Etage GmbH will no longer process personal data in the event of an objection, unless we can prove compelling reasons for processing that are worthy of protection that outweigh the interests, rights and freedoms of the data subject, or the processing serves the purpose of asserting, exercising or defence of legal claims.

If Effekt-Etage GmbH processes personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to any profiling connected with such direct advertising. If the person concerned objects to Effekt-Etage GmbH’s processing for direct advertising purposes, Effekt-Etage GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, for reasons arising from his/her particular situation, to object to the processing of personal data concerning him/her for scientific or historical research purposes or for statistical purposes at Effekt-Etage GmbH in accordance with Art. 89 para. 1 GDPR, unless such processing is necessary to fulfil a task in the public interest.

To exercise the right of objection, the person concerned may directly contact any employee of Effekt-Etage GmbH or any other employee. The data subject shall also be free to exercise his/her right of opposition in relation to the use of information society services by means of automated procedures using technical specifications, notwithstanding Directive 2002/58/EC.

h)    Automated decisions in individual cases including profiling
Any data subject to the processing of personal data shall have the right granted by the European legislator of directives and regulations not to be subject to a decision based exclusively on automated processing, including profiling, which has a legal effect against them or significantly affects them in a similar manner, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the data controller, or (2) is admissible under Union or Member State law to which the data controller is subject and that such law contains appropriate measures to safeguard the rights, freedoms and legitimate interests of the data subject, or (3) with the express consent of the data subject.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the responsible person or (2) is made with the express consent of the data subject, Effekt-Etage GmbH  shall take appropriate measures to protect the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to obtain the intervention of a responsible person, to state their own position and to challenge the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the company.

i)    Right to revoke consent under data protection law
Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.

If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, contact any employee of the responsible person.

10. Data protection for applications and in the application procedure
The responsible person collects and processes the personal data of applicants for the purpose of processing the application procedure. Processing may also be carried out electronically. This is particularly the case if an applicant sends corresponding application documents to the controller by electronic means, for example by e-mail or via a web form on the website. If the controller concludes an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents shall be automatically deleted two months after notification of the decision of refusal, provided that no other legitimate interests of the controller stand in the way of deletion. Other legitimate interests in this sense are, for example, a burden of proof in proceedings under the German General Equal Treatment Act (AGG).

11. Privacy policy on use and usage of Facebook
The responsible person has integrated components from Facebook on this website. Facebook is a social network.

A social network is an Internet-based social meeting place, an online community that usually enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friendship requests, among other things.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The entity responsible for the processing of personal data, if the entity in question resides outside the US or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

On each visit to one of the individual pages of this website, which is operated by the data processor and on which a Facebook component (Facebook plug-in) has been integrated, the Facebook component in question causes the Internet browser on the information technology system of the data subject to automatically download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=en_DE. As part of this technical process, Facebook receives information about the specific sub-page of our website visited by the data subject.

If the data subject is simultaneously logged in to Facebook, Facebook recognises which specific sub-page of our website they visited for each visit to our website and during the entire duration of the respective visit to our website. This information is collected through the Facebook component and assigned by Facebook to the appropriate Facebook account of the data subject. If the data subject clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or they make a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever they are logged in to Facebook at the same time as accessing our website; this happens regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent it from being transmitted by logging out of their Facebook account before accessing our website.

The privacy policy published by Facebook available at https://de-de.facebook.com/about/privacy/ provides information on the collection, processing and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

12. Data protection provisions about the application and use of Google AdSense
The responsible person has integrated Google AdSense into this website. Google AdSense is an online service that enables the placement of advertising on third party sites. Google AdSense is based on an algorithm that selects the ads displayed on third party sites according to the content of the respective third party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

The operating company of Google’s AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of the Google AdSense component is to include ads on our site. Google AdSense places a cookie on the information technology system of the person in question. Cookies have already been explained above. By setting the cookie, Alphabet Inc. is able to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the responsible person and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data to Google for the purpose of online analysis. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the person concerned, which Alphabet Inc. uses, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.

The data subject can prevent cookies being set by our website at any time, as already described above, by using an appropriate setting of the Internet browser used and therefore permanently object to cookies being set. Setting the Internet browser used in this way would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so called web beacons . A web beacon is a miniature graphic embedded in Internet pages to enable log file recording and analysis, allowing statistical evaluation. The embedded pixel-code enables Alphabet Inc. to recognise whether and when an Internet page was opened by an affected person and which links were clicked on by the affected person. Web beacons are used, among other things, to evaluate the visitor flow of an Internet page.

Google AdSense transfers personal data and information, including the IP address, to Alphabet Inc. in the United States of America in order to collect and bill the advertisements displayed. This personal data is stored and processed in the United States of America. Google may disclose personal data collected through the technical process to third parties.

Google AdSense is further explained at the following link   https://www.google.com/intl/en/adsense/start/  .

13. Data protection regulations on the use and application of Google Analytics (with anonymisation function)
The responsible person has integrated the Google Analytics component (with anonymisation function) into this website. Google Analytics is a web analytics service. Web analysis is surveying, collecting and analysing data about the behaviour of visitors to websites. A web analysis service collects, among other things, data on the website from which a data subject has accessed a website (“referrer”), which sub-pages of the website have been accessed or how often and for how long a sub-page has been viewed. A web analysis is mainly used to optimise a website and for cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The responsible person uses the suffix “_gat._anonymize” for the web analysis via Google Analytics. Using this addition, Google shortens and anonymises the IP address of the data subject when accessing our Internet pages from a Member State of the European Union or from another signatory state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile online reports showing us the activities on our websites, and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the person in question. Cookies have already been explained above. The placement of this cookie enables Google to analyse the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which serves Google, among other things, to trace the origin of visitors and clicks and subsequently enable commission statements.

Cookies are used to store personal information, such as the time of access, the location from which access came and the frequency of visits to our website by the data subject. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent cookies being set by our website at any time, as already described above, by using an appropriate setting of the Internet browser used and therefore permanently object to cookies being set. Setting the Internet browser used in this way would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programmes.

Furthermore, it is possible for the data subject to object to and prevent the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout This browser add-on informs Google Analytics via JavaScript that no data and information on visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered a contradiction by Google. If the data subject’s information technology system is deleted, formatted or reinstalled at a later time, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their control, it is possible to reinstall or reactivate the browser add-on.

Additional information and Google’s privacy policy can be retrieved at  https://www.google.de/intl/de/policies/privacy/ and at https://www.google.com/analytics/terms/de.html .
Google Analytics is explained in more detail at
https://www.google.com/intl/de_de/analytics/ .

14. Privacy policy for the application and use of Google AdWords
The responsible person has integrated Google AdWords into this website. Google AdWords is an Internet advertising service that allows advertisers to run adverts in both Google and Google advertising network search engine results. Google AdWords allows an advertiser to pre-define certain keywords to display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. On the Google Network, ads are distributed to thematically relevant websites using an automatic algorithm and using the previously defined keywords.

The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third parties and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If the person in question arrives on our website via a Google advert, a so-called conversion cookie will be deposited on the information technology system of the person in question by Google. Cookies have already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. The conversion cookie is used to trace whether certain sub-pages, such as the shopping cart of an online shop system, were accessed on our website. The conversion cookie enables both us and Google to track whether a person who has accessed our website via an AdWords ad has generated revenue, i.e. has completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to generate visit statistics for our website. We use these visit statistics to determine the total number of users who have been referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the person concerned.

The conversion cookie stores personally identifiable information, such as the web pages visited by the person in question. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose personal data collected through the technical process to third parties.

The data subject can prevent cookies being set by our website at any time, as already described above, by using an appropriate setting of the Internet browser used and therefore permanently object to cookies being set. Setting the Internet browser used in this way would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programmes.

Furthermore, the person concerned has the possibility to object to interest-based advertising by Google. To do this, the person concerned must access the www.google.de/settings/ads link from each of the Internet browsers they use and make the required settings there.

Additional information and Google’s privacy policy can be found at  https://www.google.de/intl/de/policies/privacy/.

15. Data protection regulations on the use and application of LinkedIn
The responsible person has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect to existing business contacts and make new business contacts. More than 400 million registered users in more than 200 countries use LinkedIn. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn is operated by LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. Privacy matters outside the USA are the responsibility of LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Each time our website is accessed and equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the person concerned to download a corresponding representation of the LinkedIn component. Further information on the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins As part of this technical process, Facebook receives information about the specific sub-page of our website visited by the data subject.

If the data subject is simultaneously logged in to  LinkedIn, LinkedIn recognises which specific sub-page of our website they visited for each visit to our website and during the entire duration of the respective visit to our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the person concerned. If the person concerned clicks a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the person concerned and stores this personal data.

LinkedIn  receives information via the  LinkedIn component that the data subject has visited our website whenever they are logged in to LinkedIn  at the same time as accessing our website; this happens regardless of whether the data subject clicks on the  LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn , they can prevent it from being transmitted by logging out of their  LinkedIn account before accessing our website.

LinkedIn offers at https://www.linkedin.com/psettings/guest-controls the possibility to unsubscribe e-mail messages, SMS messages and targeted ads and to manage ad settings. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who can set cookies.
Such cookies can be rejected at
https://www.linkedin.com/legal/cookie-policy.
LinkedIn’s current privacy policy is available at
https://www.linkedin.com/legal/privacy-policy .
LinkedIn’s cookie policy is available at
https://www.linkedin.com/legal/cookie-policy .

16. Data protection regulations on the use and application of Twitter
The responsible person has integrated components from Twitter into this website. Twitter is a multilingual public microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages are available to everyone, including people who are not registered on Twitter. The tweets are also displayed to the so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter makes it possible to address a broad audience via hashtags, links or retweets.

Twitter is operated by Twitter, Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Twitter component (Twitter button) has been integrated, the Internet browser on the person’s information technology system is automatically prompted by the respective Twitter component to download a representation of the corresponding Twitter component from Twitter. Further information on the Twitter buttons can be found at https://about.twitter.com/de/resources/buttons As part of this technical process Twitter receives information about the specific sub-page of our website visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

If the data subject is simultaneously logged in to Twitter, Twitter recognizes with each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific underside of our website visits the data subject. This information is collected by the Twitter component and assigned to the respective Twitter account of the person concerned by Twitter. If the person concerned presses one of the Twitter buttons integrated on our website, the data and information thus transmitted will be assigned to the personal Twitter user account of the person concerned and stored and processed by Twitter.

Twitter receives information via the Twitter component that the person concerned has visited our website whenever the person concerned is logged on to Twitter at the same time as accessing our website; this happens regardless of whether the person concerned clicks on the Twitter component or not. If such a transfer of this information to Twitter is not wanted by the person concerned, it can prevent the transfer by logging out of their Twitter account before assessing our website.

Twitter’s current privacy policy is available at https://twitter.com/privacy?lang=en .

17. Data protection regulations on the use and application of Xing
The responsible person has integrated components from Xing into this website. Xing is an Internet-based social network that enables users to connect to existing business contacts and make new business contacts. Individual users can create a personal profile of themselves at Xing. For example, companies can create company profiles or publish job offers on Xing.

Xing is operated by XING SE, Dammtorstrasse 30, 20354 Hamburg, Germany.

Each time one of the individual pages on this website is called up by the controller and on which a Xing component (Xing plug-in) has been integrated, the internet browser on the information technology system of the person concerned is automatically identified by the respective Xing component causing a representation of the corresponding Xing component of Xing to be downloaded. More information about the Xing plug-ins can be found at https://dev.xing.com/plugins As part of this technical process Xing receives information about the specific sub-page of our website visited by the data subject.

If the data subject is logged in to Xing at the same time, Xing recognises on each visit to our website by the data subject and during the entire duration of the respective stay on our website, which specific sub-page of our website the person concerned  visited. This information is collected by the Xing component and assigned to the respective Xing account of the person concerned by Xing. If the person concerned presses one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the personal Xing user account of the person concerned and stores this personal data.

Xing always receives information from the Xing component that the data subject has visited our website if the data subject is simultaneously logged in to Xing at the time of accessing our website; this happens regardless of whether or not the affected person clicks on the Xing component. If such a transfer of this information to Xing is not wanted by the person concerned, they can prevent the transfer by logging out of their Xing account before accessing our website.

The data protection provisions published by Xing, which can be accessed at https://www.xing.com/privacy , provides information on the collection, processing and use of personal data by Xing. Furthermore, Xing has published data protection notices under https://www.xing.com/app/share?op=data_protection for the XING share button.

18. Privacy policy for the use and application of YouTube
The responsible person has integrated components from YouTube into this website. YouTube is an Internet video portal that allows video publishers to post video clips and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes, music videos, trailers or videos produced by users themselves can be called up via the Internet portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

On each visit to one of the individual pages of this website, which is operated by the data processor and on which a Facebook component (Facebook plug-in) has been integrated, the Facebook component in question causes the Internet browser on the information technology system of the data subject to automatically download a representation of the corresponding Facebook component from Facebook. More information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, Google receives information about the specific sub-page of our website visited by the data subject.

If the person concerned is logged on to YouTube at the same time, YouTube recognizes which specific subpage of our website the person concerned visits by accessing a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google receive information via the YouTube component that the person concerned has visited our website whenever the person concerned is logged on to YouTube at the same time as accessing our website; this happens regardless of whether the person concerned clicks on a YouTube video or not. If such transmission of this information to YouTube and Google is not wanted by the data subject, it can prevent the transmission by logging out of their YouTube account before accessing our website.

The data protection regulations published by YouTube, which can be accessed at  https://www.google.de/intl/de/policies/privacy/  , provide information about the collection, processing and use of personal data by YouTube and Google.

19. Privacy policy on the use and usage of Vimeo
The responsible person has integrated components from Vimeo into this website. Vimeo is a streaming platform for videos, where registered users can subscribe to streams and comment and rate videos. Videos can also be viewed by non-registered users.

Vimeo is operated by Vimeo, LLC, headquartered at 555 West 18th Street, New York, New York 10011.

We use Vimeo on selected pages of our website. By accessing these pages, a connection to the Vimeo servers is established. Vimeo is resistant to which of our websites you have visited. If you are logged in as a Vimeo member, Vimeo may associate this information with your personal user account. This is especially true if you press the start button of a video.

You can prevent this assignment by  a) logging out of your user account with Vimeo before using our website & b) deleting Vimeo’s cookies.

Vimeo’s current privacy policy is available at:

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20. Legal basis of the processing
Art. 6 I letter a GDPR serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case for example with processing operations necessary for the delivery of goods or the provision of other services or consideration, the processing is based on Art. 6 I letter b GDPR. The same applies to such processing processes that are necessary to carry out pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I letter c GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured at our company and their name, age, health insurance data or other vital information had to be passed on to a doctor, a hospital or other third parties. The processing would then be based on Art. 6 I letter d GDPR. Ultimately, processing operations could be based on Art. 6 I letter f GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not take priority. We are allowed to carry out such processing procedures because they have been specifically mentioned by the European legislator. In this respect, a legitimate interest could be assumed if the person concerned is a customer of the person responsible (recital 47, sentence 2, GDPR).

21. The legitimate interests pursued by the controller or by a third party
Where the processing of personal data is based on Article 6 I letter f GDPR, our legitimate interest is to carry out our business for the well-being of all our employees and the shareholders.

22. Period for which the personal data will be stored
The criterion for the duration of the storage of personal data is the statutory retention period in question. After the deadline, the corresponding data will be routinely deleted if it is no longer required for fulfilling the contract or for initiating a contract.

23. Provision of personal data as a statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data
We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). In some cases, it may be necessary for a contract to be concluded if a data subject provides us with personal data which must subsequently be processed by us. For example, the person concerned is obliged to provide us with personal data if our company enters into a contract with him/her. Failure to provide personal data would mean that the contract with the data subject could not be concluded. Prior to the provision of personal data by the data subject, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of personal data is required by law or contract or required for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the failure to provide the personal data would have.

24. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.

This data protection declaration was partly created by the data protection declaration generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as External Data Protection Officer Munich, in cooperation with Data protection lawyer Christian Solmecke.