BMW Light and Sound
A one of a kind interactive, audiovisual experience, where the visitors control the music and the light through movement alone.
Client: BMW AG
Agency: Meiré und Meiré
Task
The task was to create a space that reacts dynamically with light and sound to the movements of the visitors.
![](https://www.effekt-etage.de/wp-content/uploads/2019/09/Effekt-Etage_BMW_Light_And_Sound_Interactive_Audiovisual_Experience_Making_of_01.jpg)
Implementation
The basis was created by the specially designed room installation consisting of tracking cameras and interactive sound and LED light units. The positioning of the cameras ensured a seamless tracking of the movement of the visitors through the room and thus the intuitive operation of the experience. In order to make the visitor a conductor of unique moments, for each of the 32 interactive units a custom light and music composition was being developed.
The experience commenced as soon as a visitor approached the exhibit. Depending on the position of the visitor, the nearest interactive sound and LED-light units were automatically triggered. These interactive elements intuitively invited the user to engage. The individual experience was extended to a group momentum through the presence of several people. If, for example, the visitors formed together a circle, they experienced a special highlight.
Result
Every moment was unique. A room reacted and interacted magically with the visitor. Individually or together as a group, each visitor could conduct their own light and music composition.
Due to the particular visual effect even at a distance, the exhibit became a visitor magnet at the Auto Salon in Geneva. Due to the success of BMW Light & Sound in Switzerland, the exhibit was sent on a “road tour” to 50 other exhibitions in China.