Effekt-Etage is further expanding its cooperation with Volkswagen Commercial Vehicles through the signing of a framework agreement. The account, which is expected to run for three years, includes support in the development of visualisation applications and the creation of high-end visualisations.
In the development of vehicle concepts at Volkswagen Commercial Vehicles Design, high-end renderings are increasingly being used in the early stages, in addition to digital real-time presentations. These are used for design approvals, design experience tours, clinics, sneak previews as well as fairs and dealer congresses. The requirements for these types of media productions are manifold. On the one hand, they have to be of very high quality, and on the other hand they have to be produced within very short periods, as they are produced in lockstep with the ongoing product development. In close cooperation with Volkswagen Commercial Vehicles Design, Effekt-Etage will in future drive forward the design and development of new visualisation applications. Moreover, the company will also be taking on the areas of data preparation, the creation of real-time presentations, style images, films, animations and VR presentations.About Effekt-Etage
“We are excited and look forward to these new challenges. They are exactly in line with our philosophy of the largely automated creation of highly emotional media. We call this “technology with soul”. The technology in and of itself should not be perceived as such. It merely provides the means to efficiently create highly emotional visualisations based on a digital twin“, Björn Kowalski, managing partner of Effekt-Etage summarises the areas of responsibility.
Effekt-Etage specialises in visualisation as well as digital brand and product experiences. The company develops scalable solutions for the entire Computer Generated Imagery (CGI) process and holistic digital applications.
From data preparation in order to create a digital product twin to the creation and implementation of all media across all touchpoints of a modern user journey, Effekt-Etage covers a wide range of services. The portfolio includes: the conversion of design data, virtual film and photo shoots, product configurators, as well as Virtual Reality, Augmented Reality and holistic app / web applications.