Effekt-Etage München GmbH has won a new framework agreement with BMW Design and is thus deepening its cooperation with the automotive group. Since the beginning of 2022, Effekt-Etage has been a partner in the implementation for the BMW Group Design Guides. The experts create extraordinary visualisations as well as digital brand and product experiences.
In the first step, the framework agreement is designed for three years: the Effekt-Etage team has already been supporting BMW Design for several years in the implementation of various projects. From now on, they will also be partners in digital content creation and conceptual implementation for the design guides. These are created for the internal marketing teams for new vehicles and form the basis for future communication strategies. In terms of content, the focus is on show cars and the presentation of virtual vehicle models in interactive scenes. The focus is on innovative features, 3D visualisations of the interior and much more.
“The advantage of virtual content production: it gives room for creativity and enables the media assets to be created quickly and efficiently,” says Jörg Gutzke, Managing Director of Effekt-Etage München GmbH. “As the design guides are created well before the launch of the new models, shootings with prototypes are always under strict secrecy. A digital visualisation of the prototypes simplifies the work and can be implemented much more efficiently. We are very pleased about this new task and the further expansion of the cooperation with BMW,” continues Gutzke.
Effekt-Etage specialises in visualisation as well as digital brand and product experiences. The company develops scalable solutions for the entire Computer Generated Imagery (CGI) process and holistic digital applications.
From data preparation in order to create a digital product twin to the creation and implementation of all media across all touchpoints of a modern user journey, Effekt-Etage covers a wide range of services. The portfolio includes: the conversion of design data, virtual film and photo shoots, product configurators, as well as Virtual Reality, Augmented Reality and holistic app / web applications.