Berlin, 11.10.2021

The first configurator with Unreal Engine based layer images.

From pre-rendered full images to content on demand, streaming solutions, for example for fully configurable driving movies, to real-time showroom systems. With Unreal, we already map almost all touchpoints of a modern customer journal.

With our development LSy (Layer System), AVP now has the world’s first unreal-based layer tool in production. Efficiently content for layer-based configurators is created. This is a milestone for the single-source approach that now really encompasses all touchpoints.

The new Audi RS3 has now gone live, and the entire worldwide model range will follow by next year.

Benefits: Duplicate processes are eliminated, production times are accelerated and budgets are saved.

Article of Audi Business Innovation »here
Link to the RS3 Sportsback »here
Link to the RS3 Sedan »here


About Effekt-Etage

Effekt-Etage specialises in visualisation as well as digital brand and product experiences. The company develops scalable solutions for the entire Computer Generated Imagery (CGI) process and holistic digital applications.

From data preparation in order to create a digital product twin to the creation and implementation of all media across all touchpoints of a modern user journey, Effekt-Etage covers a wide range of services. The portfolio includes: the conversion of design data, virtual film and photo shoots, product configurators, as well as Virtual Reality, Augmented Reality and holistic app / web applications.

Would you like to know more about us?
Just contact us by mail:
presse@effekt-etage.deor via phone:+49 30 616 558 30