Berlin, 08.06.2022

Rethinking the automotive sector with data-driven strategies.

Audi Business Innovation in association with Effekt-Etage has been featured in the June issue of Technology Magazine.
In this exclusive interview, Thomas Zuchtriegel discussed how Audi Business Innovation uses data to achieve business impact with visualisation.

Zuchtriegel said: “With our entrepreneurial thinking, our product and IT expertise for customer-driven solutions, and our mindset, we co-create the digital transformation.” He continued: “Our mindset and personal attitude enable us to challenge the results of our work constantly and to strive for continuous improvement of our business. It is within our DNA to generate added value through innovative ideas and new concepts.”

Björn Kowalski, Managing Partner at Effekt-Etage explains “We develop scalable solutions for the entire process of digital imagery. That means starting from data preparation to create a digital twin, all the way to the production of all media assets for all touchpoints of a contemporary customer journey.” As it delivers highly-automated visualisation solutions embedded in modern IT structures, Effekt-Etage is perfectly placed to support Audi Business Innovation (ABI) with its product staging and portfolio of innovative technologies.

Read the article » https://technologymagazine.com/brochure/rethinking-the-automotive-sector-with-data-driven-strategies.

Read the magazin » technologymagazine.com/magazine/technology-june-2022.

Read how Effekt-Etage generates customized content for the ABI. » https://technologymagazine.com/articles/creating-individualised-content-for-abi-with-effekt-etage

See case study of our work for Audi Business Innovations data driven vizualisation. » watch

Visit » technologymagazine.com to read the latest industry news.

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About Effekt-Etage

Effekt-Etage specialises in visualisation as well as digital brand and product experiences. The company develops scalable solutions for the entire Computer Generated Imagery (CGI) process and holistic digital applications.

From data preparation in order to create a digital product twin to the creation and implementation of all media across all touchpoints of a modern user journey, Effekt-Etage covers a wide range of services. The portfolio includes: the conversion of design data, virtual film and photo shoots, product configurators, as well as Virtual Reality, Augmented Reality and holistic app / web applications.

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