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BMW i Digital Charging Services

Intelligent charging. We use a CGI animation to explain how it works.

Client: BMW AG


The functionality of the digital charging service is innovative and complex. Its use is quite simple and its advantages convincing. In short – the owner of a BMW i’s can be sure that his vehicle is always sufficiently charged when they need it. Moreover, that is not all: the charging process is automatically controlled in such a way that electricity from renewable resources is used at the best price. This is how modern electric mobility works.

This service should be presented cinematically in an emotive and understandable way.

BMW i Digital Charging Services Making Of


In close cooperation with the BMW team, we first developed a story line and a visualisation approach for the main protagonist – electrical energy. With a focus on emotive, atmospheric image worlds, we used CGI animation to create the world in which our film takes place. Attractive information graphics support the educational approach of the animation.


A CGI animation that explains digital charging services on two levels, emotive and factual. Used in on-line communication, at the POS and at trade fairs, it is an integral part of BMW communication about the topic of electro-mobility.