Rolls-Royce Voyager

To mark the 100th anniversary of the BMW brand, the BMW Group celebrated the future under the motto Next 100. In this context Rolls-Royce presented the most exclusive form of future mobility. The concept vehicle Voyager.

Customer: Rolls-Royce Motor Cars Limited

Agency: AKQA London


The interior design of the fully autonomous voyager breaks with conventions, just like the exterior. No steering wheel, no pedals, but a lounge to feel good. Likewise, the hydrogen drive and the 3D printer production are visionary. These extraordinary product features were to be communicated with a series of short films and images.


Rolls Royce Voyager Effekt-Etage


Based on the 3D data model, a set of photo-realistic exterior and interior images of the vehicle was created. In close coordination with production specialists and technicians, visualisation of the visionary production and drive technology was also created.



The pictures and films impressively show the production, the components and the design of the vehicle. They have been successfully used in online and offline communication.